Digitalization strategy for an integrated technology company

Objective

Salzburg AG's mission is to be an innovative, digital and sustainable green-tech company, connecting all spheres of life with one click. In this spirit, Salzburg AG set out to create a digitalization strategy that takes the meta view of the company's digital transformation, while also setting digitalization guard rails for the entire company across the whole value chain. During the project, ReqPOOL supported and delivered the analysis and elaboration phases of Salzburg AG's digitalization strategy.

Approach

• Document analysis of existing strategic guidelines, preliminary work and digitalization initiatives
• Development of a target picture (vision and mission of the digitalization strategy)
• Analysis of the external perspective across different industries
• Analysis of the internal perspective of the entire company
• Technology analysis and elaboration of leading roles in digitalization
• Creation of a hypothesis for the digitalization strategy
• Development of the ambition as the basis for the strategic direction
• Elaboration of the technological and organizational direction of the strategy
• Generation of a high-level roadmap (action plan) for implementing the digitalization strategy
• Development of a goal and measurement system to ensure the strategy's success

Result

The strategic link of all company initiatives to digitalization has been established. The digitalization strategy rests on seven pillars that must be implemented individually but only jointly ensure a successful digital transformation.