Digital sales channels

Objective

The company needs a digital sales channel to allow customers to purchase steel and further services digitally. Various channels, media and technologies have to be connected and integrated into one central process. The goal of the project is to identify business models suitable as a first preliminary project, to specify the requirements and to implement them as an MVP.

Approach

• Situation analysis of selected business models using the business model canvas
• Development of a digital customer journey and relevant touchpoints
• Identification of quick wins for digitalizing the customer journey
• Specification of webshop requirements and derivation of MVP requirements for a first implementation

Result

• Development of a strategic target picture for digitalizing the sales channels
• Development of business models via business canvas to validate the digital sales channel
• Requirements catalog for an MVP digital sales channel