Online presence concept – HUB

Objective

The company currently hosts more than 10 different online presences for customers and anonymous users (brand microsites, company pages, etc.). The goal of the project is to develop an implementable concept for bundling the company's external presence to create a seamless digital customer journey. The so-called “HUB” is to act as the central point of contact for external stakeholders and as the single point of entry into the digital world of the steel division.

Approach

• Facilitation and project steering in creating an implementable concept for bundling the external presence (=HUB), covering both content and applications
• Support in creating a new UX/UI guideline for the digital external presence
• Process support in collecting technical requirements for the new CMS system
• Support in defining the user roles in the new CMS (content manager, SEO, approval owner, etc.)

Result

• Ensured a smooth concept creation for HUB and the UX/UI guideline
• Conformant documentation of the results and technical requirements
• Regular project steering and adherence to the correct schedule